Privacy Policy

01 Scope

The essentials first

What this policy covers

This policy applies to personal information processed through the PetLink website, online checkout, customer service channels, marketing communications, and related store services that link to this policy.

In this policy, “personal information” means information that identifies, relates to, describes, can reasonably be associated with, or can reasonably be linked to an individual or household. It does not include information that has been aggregated or de-identified so that it cannot reasonably identify you.

PetLink sells connected pet products, but this policy governs the PetLink store experience. A product manufacturer, companion application, or connected service may maintain a separate privacy policy for information collected through its own device or application.

02 Collection

Information you share and generate

Information we collect

The information we collect depends on how you interact with PetLink. We collect information you provide, information generated automatically, and limited information supplied by service providers.

Identity and account details

Name, username, password, saved preferences, and other information associated with an account you create.

Order and delivery details

Billing and shipping addresses, telephone number, email address, order history, product selections, returns, and transaction records.

Device and usage data

IP address, browser type, device identifiers, operating system, approximate location, pages viewed, referring pages, and interactions with our store.

Communications and preferences

Messages, product reviews, survey responses, customer-service records, marketing preferences, and information submitted through store forms.

Payment information

Payment information is processed through authorized payment providers. PetLink generally does not receive or store complete payment card numbers. We may receive limited transaction details such as payment status, card type, billing name, and the final digits of a payment card.

Sources of information

Directly from you when you browse, order, subscribe, register, or communicate with us.
Automatically through cookies, pixels, local storage, log files, and similar technologies.
From Shopify and providers that support payments, fulfillment, analytics, fraud prevention, advertising, and customer service.
From social networks or other services when you choose to interact with PetLink through those services.

Cats relaxing in a modern home beside an automated litter box

Purposeful processing

How we use information

We use personal information to operate PetLink, provide requested services, improve the customer experience, maintain security, and communicate with you.

Process payments, fulfill orders, arrange delivery, and manage returns or exchanges.
Create and maintain customer accounts and saved preferences.
Respond to questions, requests, reviews, disputes, and customer-service needs.
Send transactional messages about orders, payments, delivery, security, or policy changes.
Send marketing communications when permitted and manage subscription preferences.
Personalize store content, product suggestions, promotions, and advertising.
Measure store performance, understand customer activity, and improve our products and services.
Detect fraud, abuse, security incidents, technical problems, or prohibited activity.
Comply with legal obligations, enforce our terms, and protect customers, PetLink, and others.

01

Deliver your order

We use order and delivery details to complete transactions and provide the products you select.

02

Improve the experience

Store activity helps us refine navigation, recommendations, customer care, and service quality.

03

Keep the store secure

Technical and transaction signals help us identify fraud, misuse, and potential security threats.

03 Disclosure

Limited and service-based

How we disclose information

We disclose personal information only as reasonably necessary to operate our store, complete your requests, meet legal obligations, and protect legitimate interests.

PetLink does not knowingly sell personal information for money. Certain advertising or analytics disclosures may be considered “selling,” “sharing,” or targeted advertising under some privacy laws. Where applicable, you may opt out as described below.

Store technology

Cookies and advertising

Cookies and similar technologies help our store function, remember preferences, understand performance, prevent fraud, and measure marketing.

Essential technologies

These support checkout, account access, security, shopping-cart functions, network management, and other services you request.

Analytics technologies

These help us understand visits, navigation patterns, device performance, errors, and how customers use the store.

Preference technologies

These remember choices such as region, language, account settings, and other features that make the store more useful.

Advertising technologies

These may measure campaigns, limit repeated advertisements, and help present offers based on interactions with PetLink and other services.

Pet owner using a smartphone beside a French bulldog

Cat sitting near smart home monitoring devices

Managing cookies

You may manage non-essential technologies through any privacy or cookie controls made available on our store. You can also adjust browser settings to block or delete cookies. Blocking essential cookies may prevent checkout, account, or cart features from working correctly.

Global privacy signals

Where required by applicable law, we process recognized browser-based opt-out signals, such as Global Privacy Control, as a request to opt out of qualifying sale, sharing, or targeted advertising for the browser and device sending the signal.

Email preferences

You may unsubscribe from promotional emails by using the unsubscribe option included in those messages. You may continue to receive non-promotional communications concerning orders, accounts, security, or customer-service requests.

Cat wearing a harness and collar while exploring outdoors

Choice and control

Your privacy rights

Depending on your location and applicable law, you may have some or all of the following rights concerning your personal information.

Access

Request confirmation of processing and access to personal information we maintain about you.

Correction

Request correction of inaccurate or incomplete personal information.

Deletion

Request deletion of personal information, subject to lawful exceptions.

Portability

Request a portable copy of certain personal information where required.

Opt out

Opt out of qualifying sale, sharing, targeted advertising, or certain profiling activities.

Limit or object

Object to or request restriction of certain processing where applicable.

Withdraw consent

Withdraw consent for future processing when consent is the applicable legal basis.

Appeal

Appeal a decision concerning a privacy request when local law provides that right.

We will not discriminate against you for exercising an applicable privacy right. We may need to verify your identity before completing a request and may retain limited records to document our response.

04 Requests

How the process works

Submitting a request

You may submit a privacy request using the information in the final section of this policy. Please describe the right you wish to exercise and provide enough information for us to locate the relevant records.

We may ask for additional details to reasonably verify your identity and protect your information from unauthorized access. If an authorized agent submits a request for you, we may request proof of authorization and may ask you to verify your identity directly.

We respond within the period required by applicable law. In some circumstances, the law permits us to extend the response period, decline a request, or retain information for fraud prevention, legal compliance, transaction completion, security, recordkeeping, or other lawful purposes.

California and other eligible United States residents may request access, correction, deletion, portability, or an opt-out from qualifying sale, sharing, or targeted advertising, subject to applicable legal requirements and exceptions.

Responsible stewardship

Retention and security

We retain personal information for as long as reasonably necessary to provide services, maintain business and transaction records, resolve disputes, enforce agreements, prevent fraud, and meet tax, accounting, regulatory, or legal obligations.

Retention periods vary based on the type of information, the reason it was collected, the sensitivity of the information, and applicable legal requirements. When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no online transmission, network, or storage system can be guaranteed to be completely secure.

Help protect your account

Use a unique password and keep it confidential.
Sign out when using a shared or public device.
Review order and account messages for unexpected activity.
Tell us promptly if you believe your information or account has been compromised.

Tabby cat sitting beside an automatic pet food dispenser

05 Global

Cross-border services

International visitors

PetLink is based in the United States. Our providers may process personal information in the United States and other countries where they operate. Privacy and data-protection laws in those locations may differ from the laws where you live.

Where required, we rely on recognized transfer mechanisms or other appropriate safeguards for cross-border processing. Visitors in the European Economic Area, United Kingdom, or Switzerland may have rights to access, correct, erase, restrict, object to, or receive a portable copy of personal information and may lodge a complaint with their local supervisory authority.

Legal bases where required

Contract: processing necessary to complete purchases, deliver orders, and provide requested services.
Legitimate interests: store improvement, security, fraud prevention, customer care, and appropriate business operations.
Consent: certain marketing, advertising, cookie, or personalization activities where consent is required.
Legal obligation: processing necessary to comply with tax, accounting, regulatory, and legal requirements.

06 Children

Age-appropriate use

Children's privacy

PetLink is not directed to children under 13, and we do not knowingly collect personal information from children under 13. Purchases must be made by an adult or with the involvement and permission of a parent or legal guardian.

If we learn that personal information from a child under 13 has been collected without appropriate authorization, we will take reasonable steps to delete it. A parent or legal guardian who believes a child has provided personal information may submit a privacy request using the details below.

07 External Services

Beyond the PetLink store

Third-party services

Our store may reference third-party websites, applications, connected-product platforms, payment services, social networks, or other services that PetLink does not control. Their privacy practices are governed by their own policies.

Before creating an account for a connected pet device or enabling features such as location tracking, camera access, activity monitoring, notifications, or cloud storage, review the manufacturer or service provider's privacy information and device permissions.

PetLink is not responsible for the privacy, security, availability, or content of third-party services. A link or product reference does not mean that PetLink controls the third party's data practices.

08 Updates

Keeping this policy current

Changes to this policy

We may update this Privacy Policy to reflect changes to our services, technology, providers, business practices, or legal obligations. The revised policy will be posted on this page with an updated date.

If a change is material, we may provide additional notice through the store, an account notification, or another method appropriate to the circumstances. Your continued use of the store after an updated policy becomes effective is subject to the revised policy.

Privacy requests and questions

Country/region